Beams Plus
Renowned for its masterful interpretation of classic American menswear, Beams Plus started in 1999 to house timeless men’s clothing. Intent on keeping original styles alive, Beams Plus draws inspiration from America’s Golden Age, the mid-1940s to mid-60s when dress codes and uniforms were defined for various lifestyles.
The four main uniform categories were fostered in this era that are the basis of fashion thereafter: American trad, work, sports, and military.
Beams Plus is not merely revival or nostalgia, but instead a pursuit of honouring authenticity, functional designs and modern interpretations.
