Since its inception in 1967, Ralph Lauren has established itself as a pivotal force in the fashion industry. Drawing inspiration from American sportswear, Western aesthetics, and Ivy League preppy styles, Ralph Lauren's brand represents a romanticised vision of American luxury and elegance. Polo by Ralph Lauren seamlessly merges traditional and athletic elements, capturing the spirit of an aspirational American lifestyle. The brand's distinctive designs, along with its notable collaborations with historically Black institutions such as Spelman and Morehouse, have played a significant role in popularising the preppy aesthetic, highlighting themes of comfort, timelessness, and the significance of the Black American experience.
